TurmaFinTech

Use Cases

With RedBee’s versatile platform, real-world applications are nearly limitless, tailored to your needs and customer data, here's a few examples.

Declining mortgage activity

Identify

Dashboards identifies that there is a growth in customer churn.

Analyze & Prepare

The bank uses Context-based audience generator to create lookalike audiences to find patterns that could classify customers as a risk.

Act

Campaign created to offer 10% cash back for at risk audiences. After a month, Dashboards shows positive trends from the successful campaign, a signal that churn is reversing.

Identify

Dashboards identifies that there is a growth in customer churn.

Analyze & Prepare

The bank uses Context-based audience generator to create lookalike audiences to find patterns that could classify customers as a risk.

Act

Campaign created to offer 10% cash back for at risk audiences. After a month, Dashboards shows positive trends from the successful campaign, a signal that churn is reversing.

Identify

The bank’s retail mortgage unit observes a significant decrease in mortgage applications and approvals over the past quarter, impacting revenue from mortgage and related products.

Analyze & Prepare

Create audiences that share similar parameters (age, gender, income, education, credit score, mobile app activity) using ML look-alike models.Generate offers with 3 different value propositions (the best interest, free insurance or fast approval).Marketing decides to test all marketing channels (push, sms, robocall and digital marketing) to weed out ineffective campaigns after 2 weeks.

Act

Campaign audiences are generated daily. Each day, different users predicted by ML Look-alike algorithm receive an offer from the bank. At the end of the 2 weeks all campaigns are compared, and “free insurance” messaging is a clear winner and will continue running. During the first week, the system observed that push messages are opened at 15% rate, while sms links and robocall links are clicked only at 1% rate, so push messages is used as primary delivery method for an offer.

Identify

Dashboards identifies that there is a growth in customer churn.

Analyze & Prepare

The bank uses Context-based audience generator to create lookalike audiences to find patterns that could classify customers as a risk.

Act

Campaign created to offer 10% cash back for at risk audiences. After a month, Dashboards shows positive trends from the successful campaign, a signal that churn is reversing.

Our People

Behind every successful session, personalized plan, and confident athlete is a team of dedicated professionals. At Truma TAS, our coaches, trainers, and support staff are more than just experienced—they’re passionate about helping individuals achieve their full potential.

Yerbol Orynbayev

President

Yerbol Orynbayev

President

Yerbol Orynbayev is an expert in banking business ecosystems, with expertise in harnessing AI, big data, and digital technologies to drive innovation in the financial sector. His strategic vision and leadership have been pivotal in transforming businesses into dynamic, growth-focused organizations. Orynbayev frequently publishes on global economic and financial issues, sharing his expertise with diverse audiences.

Before transitioning to a career in banking, Orynbayev held high-ranking positions in the Government of Kazakhstan, establishing himself as a leading voice on economic, employment, and education issues. He served as the Deputy Prime Minister from 2007-2013, Aide to the President on economic policy from 2013-2015, and also worked as the Governor of the World Bank on behalf of Kazakhstan. He has held multiple board-level roles, including at the National Bank of Kazakhstan and the Agency for Regulations of Financial Markets.

Upon leaving public service, Orynbayev became Chairman of First Heartland Securities, where he led the successful turnaround of Jusan Bank. Under his leadership, the bank implemented an ecosystem business model and underwent comprehensive digital transformation, positioning it for sustainable growth and innovation. His proven track record in revitalizing organizations and driving large-scale transformations underscores his expertise as a business ecosystem visionary.

Bauyrzhan Aubakir

Chief AI Expert

Bauyrzhan Aubakir

Chief AI Expert

Bauyrzhan Aubakir is a highly accomplished data science, artificial intelligence, machine learning and technology leader with a proven track record of driving innovation and delivering measurable business outcomes. He has spearheaded the development of data strategies and best practices, established robust data teams, and introduced cutting-edge analytics and architectural frameworks. His expertise spans from building machine learning models and data-driven decision systems to managing large teams and complex operations. At Jusan Bank, he led transformative initiatives, including a customer value management system that supported growth of monthly active users from 50,000 to 1.5 million in two years, cross-sell frameworks that doubled product portfolios, and big data-enabled antifraud systems that protected client's money.Beyond corporate achievements, Aubakir actively bridges industry and academia as a member of Nazarbayev University’s Industrial Advisory Board, shaping educational programs and fostering research collaborations. A skilled educator and innovator, Bauyrzhan has also contributed to the development of neuromorphic control systems for robotics, with his work published in leading international journals. His technical acumen, leadership, and commitment to excellence make him a visionary in the intersection of data science, technology, and strategic business growth.

Adam Turmakhan

CEO & Chief Operating Officer

Adam Turmakhan

CEO & Chief Operating Officer

Adam Turmakhan is a dynamic professional with a diverse background in data science, finance, and business, uniquely positioning him to bridge technical and business domains. He holds a Master’s in Data Science from Boston University and a Bachelor’s in Accounting and Finance Management from Northeastern University. This combination equips him with the ability to apply advanced mathematical concepts to solve real-world business challenges.Adam’s experience spans internships and roles in startups, including a marketplace platform and an investment company, where he gained hands-on exposure to innovative business models and data-driven strategies. These experiences, combined with his financial education, have provided him with a robust understanding of how to integrate data analytics into decision-making processes that drive growth.Turmakhan is passionate about using AI to revolutionize the banking sector. He focuses on creating tools that enhance customer engagement, optimize operations, and help banks thrive in a competitive landscape. His unique combination of academic excellence and practical experience underpins his commitment to reshaping the future of finance through technology.

Our Insights

Industry insights, relationship marketing trends, platform updates, and more.

May 1, 2025

City A.M: CEO Adam Turmakhan on why fintech hubs around the world can't beat the US

Adam was recently quoted in City A.M. on the state of global fintech momentum...

Learn More

March 25, 2025

TurmaFinTech: Why Technology is Key to Competing in the US Banking Sector

It’s been just over two months since we founded TurmaFinTech, and for me.

Learn More

September 17, 2024

Trump’s Attack on Federal Regulators Will Punish Regional Banks

Yerbol Orynbayev warns heavy-handed measures will only play into the hands.

Learn More

Frequently Asked Questions

What are the core features of the platform?

The platform offers:

Real-time event processing: Captures and analyzes customer interactions as they occur.
AI/ML-driven insights: Predicts customer needs and suggests proactive solutions.
Customizable dashboards: Provides actionable insights tailored to team members.
Data integration: Seamlessly connects with existing banking systems and databases.

Is the platform easy to integrate with existing systems?

Yes, the platform is designed for seamless integration with various banking systems and can be customized to fit your specific infrastructure. Our onboarding team provides full support during the integration process.

What kind of data does the platform use?

The platform utilizes customer transaction data, behavioral data, and external datasets (when available) to generate actionable insights. All data processing adheres to industry-standard security protocols and privacy regulations.

Is the platform secure?

Security is a top priority. The platform offers both on-premises and private cloud installations to ensure the complete safety of customer data.

What is the pricing structure for the platform?

Our pricing is based on several factors, including data volume, IT system complexity, the scope of work, and the specific features you choose from the platform’s functionality. To receive a personalized quote tailored to your requirements, please contact us directly.

See All

Market at a Higher Level

About our Platform

Improve Retention

Personalized interactions

Anticipate needs with predictive analytics

Rewards and loyalty programs

Identify and retain at-risk customers

Accelerate Marketing

Drive cross-sell and upsell opportunities

Drive revenue with targeted offers

Understand and predict purchase patterns

Personalized recommendations

Our Goal

Use Cases

Declining mortgage activity

Identify

Analyze & Prepare

Act

Identify

Analyze & Prepare

Act

Identify

Analyze & Prepare

Act

Identify

Analyze & Prepare

Act

Our People

Yerbol Orynbayev

Yerbol Orynbayev

Bauyrzhan Aubakir

Bauyrzhan Aubakir

Adam Turmakhan

Adam Turmakhan

Massive data, easy visualization

Our News

The Future of Banking: Trends and Predictions

Leveraging Data Analytics in Financial Services

Innovative Technologies Transforming the Financial Landscape

Martin Gruenberg’s FDIC Successor Should Not Veto Bank-Fintech Partnerships

Our Insights

The Future of Banking: Trends and Predictions

Leveraging Data Analytics in Financial Services

Innovative Technologies Transforming the Financial Landscape

City A.M: CEO Adam Turmakhan on why fintech hubs around the world can't beat the US

TurmaFinTech: Why Technology is Key to Competing in the US Banking Sector

Trump’s Attack on Federal Regulators Will Punish Regional Banks

Frequently Asked Questions

What are the core features of the platform?

Is the platform easy to integrate with existing systems?

What kind of data does the platform use?

Is the platform secure?

What is the pricing structure for the platform?

Contact Information